TY  - BOOK
AU  - Warren Keegan
TI  - Global Marketing 
SN  - 9780273766711 
U1  - 658.84 
PY  - 2013///
CY  - [s.l.]
PB  - Pearson Education
N2  - For undergraduate and graduate global marketing courses.

 

The excitement, challenges, and controversies of global marketing.

 

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing
ER  -