Marketing information products and services a primer for librarians and information professionals / [electronic resource] :
editors, Abhinandan K. Jain ... [et al.].
- Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999.
- xix, 462 p. : ill.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Information services--Marketing. Information resources--Marketing. Marketing--Management.