Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
 New rules of marketing and PR 
David Meerman Scott. 
 - Sixth edition. 
 - 1 online resource (427 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119362449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S368 2017 
<br/><br/><label>Dewey Class. No.: </label>658.872