TY  - BOOK
AU  - Rudd,John
AU  - Jaakkola,Matti
AU  - Marshall,Greg W.
TI  - Strategic marketing: new horizons in theory and research 
T2  - European Journal of Marketing,
AV  - HF5410 .S773 2016
U1  - 658.8005 23
PY  - 2016///
CY  - [Bradford, England]
PB  - Emerald Group Publishing Limited
KW  - Marketing
KW  - Periodicals
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4789479
ER  -