Strategic marketing :  new horizons in theory and research / 
John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors. 
 - 1 online resource (229 pages) :  illustrations, tables. 
 - European Journal of Marketing,  Volume 50 Number 12  0309-0566 ; .
<br/><br/>Includes bibliographical references at the end of each chapters. 
<br/><br/><label>ISBN: </label>9781787142374 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5410  / .S773 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8005