The maturing marketplace buying habits of baby boomers and their parents / [electronic resource] :
George P. Moschis ... [et al.].
- Westport, Conn. : Quorum Books, 2000.
- xii, 303 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior--United States. Baby boom generation--Attitudes.--United States Middle-aged consumers--Attitudes.--United States Older consumers--Attitudes.--United States Market segmentation--United States.