The maturing marketplace buying habits of baby boomers and their parents / [electronic resource] : George P. Moschis ... [et al.]. - Westport, Conn. : Quorum Books, 2000. - xii, 303 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Consumer behavior--United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Older consumers--Attitudes.--United States
Market segmentation--United States.


Electronic books.

HF5415.33.U6 / M36 2000

658.8/34/0844