TY  - BOOK
AU  - Akber,Ahmed Al
TI  - Smart marketing: how to dramatically grow your revenue 
T2  - Marketing strategy collection,
AV  - HF5415 .A328 2015
U1  - 658.8 23
PY  - 2015///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Marketing
KW  - closing the sale
KW  - the future of marketing
KW  - growing revenue
KW  - marketing
KW  - marketing mindset
KW  - marketing plan
KW  - marketing productivity
KW  - marketing strategy
KW  - messaging
KW  - sales
KW  - sales plan
KW  - Electronic books
N1  - Includes bibliographical references (pages 141-142) and index; 1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index; Access restricted to authorized users and institutions
N2  - This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4713503
ER  -