TY  - BOOK
AU  - O'Shaughnessy,John
AU  - O'Shaughnessy,Nicholas J.
TI  - The marketing power of emotion
AV  - HF5415.32 .O743 2003
U1  - 658.8/342 21
PY  - 2003///
CY  - New York, New York
PB  - Oxford University Press
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
KW  - Decision making
KW  - Emotions
KW  - Economic aspects
KW  - Electronic books
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4701709
ER  -