TY  - BOOK
AU  - Brown,Ruth E.
AU  - Jones,Valerie K.
AU  - Wang,Ming
AU  - Schultz,Don E.
AU  - Tobaccowala,Rishad
TI  - The new advertising: branding, content, and consumer relationships in the data-driven social media era 
AV  - HF5823 .N447 2016
U1  - 659.1 23
PY  - 2016///
CY  - Santa Barbara, California, Denver, Colorado
PB  - Praeger
KW  - Advertising
KW  - Internet advertising
KW  - Internet marketing
KW  - Social media
KW  - Electronic books
N1  - Includes bibliographical references and index; Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4694052
ER  -