The new advertising :  branding, content, and consumer relationships in the data-driven social media era / 
Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. 
 - 1 online resource (845 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. 
<br/><br/><label>ISBN: </label>9781440833434 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Internet advertising.<br/>Internet marketing.<br/>Social media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .N447 2016 
<br/><br/><label>Dewey Class. No.: </label>659.1