Integrated marketing communication :  creating spaces for engagement / 
edited by Jeanne M. Persuit and Christina L. McDowell Marinchak. 
 - 1 online resource (199 pages). 
 - Integrated Marketing Communication .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781498540032 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Communication in marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .I584 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8001/4