TY - BOOK AU - Ramanujam,Madhavan AU - Tacke,Georg TI - Monetizing innovation: how smart companies design the product around the price AV - HF5415.153 .R356 2016 U1 - 658.5/752 23 PY - 2016/// CY - Hoboken, New Jersey PB - Wiley KW - New products KW - Marketing KW - Pricing KW - Electronic books N1 - Includes index UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4519006 ER -