TY  - BOOK
AU  - Ramanujam,Madhavan
AU  - Tacke,Georg
TI  - Monetizing innovation: how smart companies design the product around the price 
AV  - HF5415.153 .R356 2016
U1  - 658.5/752 23
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - New products
KW  - Marketing
KW  - Pricing
KW  - Electronic books
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4519006
ER  -