Dodson, Ian, The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / Ian Dodson. - 1 online resource (397 pages) : illustrations Includes index. ISBN: 9781119265719 Subjects--Topical Terms: Internet marketing.Strategic planning. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.1265 / .D63 2016 Dewey Class. No.: 658.8/72