TY  - BOOK
AU  - Smith,Kerry
AU  - Hanover,Dan
TI  - Experiential marketing: secrets, strategies, and success stories from the world's greatest brands 
AV  - HF5415.127 .S65 2016
U1  - 658.8 23
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Target marketing
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4462539
ER  -