Smith, Kerry,  1963- <br/><br/>
Experiential marketing :  secrets, strategies, and success stories from the world's greatest brands / 
Kerry Smith, Dan Hanover. 
 - 1 online resource (227 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119145882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .S65 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8