Meyer, Thomas Alexander, Crossmediale werbung fur den Einzelhandel : Wichtige werbeformate und mechanismen im Uberblick / Thomas Alexander Meyer. - 1 online resource (105 pages) : illustrations, charts Includes bibliographical references. ISBN: 9783959340038 Subjects--Topical Terms: Retail trade.Advertising. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5429 / .M494 2015 Dewey Class. No.: 658.87