Marr, Bernard, Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. - 1 online resource (xi, 308 pages) Includes index. ISBN: 9781119231417 Subjects--Topical Terms: Consumer behavior.Strategic planning.Big data. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.32 / .M37 2015 Dewey Class. No.: 658/.0557