TY - BOOK AU - Wallace,Margot A. TI - Museum branding: how to create and maintain image, loyalty, and support AV - AM11 .W35 2016 U1 - 069.068 23 PY - 2016/// CY - Lanham, Maryland PB - Rowman & Littlefield KW - Museums KW - United States KW - Management KW - Public relations KW - Business names KW - Branding (Marketing) KW - Museum attendance KW - Electronic books N1 - Includes bibliographical references at the end of each chapters and index UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4453699 ER -