Wallace, Margot A.,  1941- <br/><br/>
Museum branding :  how to create and maintain image, loyalty, and support / 
Margot Wallace. 
 - Second edition. 
 - 1 online resource (341 pages) :  color illustrations, photographs 
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9781442263468 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Management.--United States<br/>Museums--Public relations--United States.<br/>Business names--United States.<br/>Branding (Marketing)--United States.<br/>Museum attendance--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>AM11  / .W35 2016 
<br/><br/><label>Dewey Class. No.: </label>069.068