Pitel, Deborah, <br/><br/>
Marketing on a shoestring budget :  a guide for small museums and historic sites / 
Deborah Pitel. 
 - 1 online resource (185 pages) :  illustrations. 
 - American Association for State and Local History book series .
 - American Association for State and Local History book series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. 
<br/><br/><label>ISBN: </label>9781442263529 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Marketing.--United States<br/>Museums--Public relations--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>AM11  / .P55 2016 
<br/><br/><label>Dewey Class. No.: </label>069/.0688