TY  - BOOK
AU  - Higginbottom,Patricia C.
AU  - Gordon,Valerie S.
TI  - Marketing for special and academic libraries: a planning and best practices sourcebook 
T2  - Medical Library Association Books
AV  - Z716.3 .H544 2016
U1  - 025.1/977 23
PY  - 2016///
CY  - Lanham, Maryland
PB  - Rowman & Littlefield
KW  - Academic libraries
KW  - Marketing
KW  - Special libraries
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4419900
ER  -