Higginbottom, Patricia C., <br/><br/>
Marketing for special and academic libraries :  a planning and best practices sourcebook / 
Patricia Higginbottom and Valerie Gordon. 
 - 1 online resource (179 pages) :  illustrations, tables. 
 - Medical Library Association Books .
 - Medical Library Association books. .
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9781442262713 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Special libraries--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .H544 2016 
<br/><br/><label>Dewey Class. No.: </label>025.1/977