John Vivian <br/><br/>
Media of Mass Communication / 
John Vivian 
 - 11th ed.;  Pearson New International Edition  
 - Harlow :  Pearson Education Limited,   2013.  
 - 456 p. : ill. ; 28 cm. 
<br/><br/>CHAPTER ONE: MASS MEDIA LITERACY<br/>CHAPTER TWO: MEDIA TECHNOLOGY<br/>CHAPTER THREE: MEDIA ECONOMICS<br/>CHAPTER FOUR: INK ON PAPER<br/>CHAPTER FIVE: SOUND MEDIA<br/>CHAPTER SIX: MOTION MEDIA<br/>CHAPTER SEVEN: NEW MEDIA LANDSCAPE<br/>CHAPTER EIGHT: NEWS<br/>CHAPTER NINE: ENTERTAINMENT <br/>CHAPTER TEN: PUBLIC RELATIONS<br/>CHAPTER ELEVEN: ADVERTISING<br/>CHAPTER TWELVE: MASS AUDIENCES<br/>CHAPTER THIRTEEN: MASS MEDIA EFFECTS<br/>CHAPTER FOURTEEN: MASS MEDIA GLOBALIZATION<br/>CHAPTER FIFTEEN: ETHICS 
<br/><br/> People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy. The Media of Mass Communication, 11eteaches students to understand how the media work and why.<br/><br/><br/><br/>The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. 
<br/><br/><label>ISBN: </label>9781292025230  
<br/><br/><label>Dewey Class. No.: </label>302.23