Global markets and local crafts : Thailand and Costa Rica compared /
Global markets & local crafts : Thailand & Costa Rica compared
Frederick F. Wherry.
- 1 online resource (204 pages) : illustrations, maps.
- Johns Hopkins studies in globalization .
- Johns Hopkins studies in globalization. .
Includes bibliographical references (pages [167]-176) and index.
Introduction : making culture or making work? -- The frames and the forces of the market -- Same local traditions, different frames -- The flows of production -- Framing authenticity -- Conclusion : the three Fs of globalization.
9781421403243
Handicraft industries--Thailand. Handicraft industries--Costa Rica. Export marketing--Management. International business enterprises--Marketing.