TY  - BOOK
AU  - Wind,Yoram
AU  - Hays,Catharine
TI  - Beyond advertising: creating value through all customer touchpoints 
AV  - HF5823 .W546 2015
U1  - 659.1 23
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4389006
ER  -