Sullivan, Luke , Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan and Edward Boches. - Fifth edition. - 1 online resource (451 pages) : illustrations, photographs Includes bibliographical references and index. ISBN: 9781119164029 Subjects--Topical Terms: Advertising copy. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5825 / .S88 2016 Dewey Class. No.: 659.13/2