TY - BOOK AU - Schuhmacher,Alexander AU - Hinder,Markus AU - Gassmann,Oliver TI - Value creation in the pharmaceutical industry: the critical path to innovation AV - HD9665.5 .V354 2016 U1 - 338.476151 23 PY - 2016/// CY - Weinheim, Germany PB - Wiley KW - Pharmaceutical industry KW - Technological innovations KW - Electronic books N1 - Includes bibliographical references at the end of each chapters and index UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4334757 ER -