TY - BOOK AU - Scott,David Meerman TI - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly AV - HF5415.1265 .S368 2015 U1 - 658.8/72 23 PY - 2015/// CY - Hoboken, New Jersey PB - Wiley KW - Internet marketing KW - Public relations KW - Electronic books N1 - Includes index UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4187270 ER -