TY  - BOOK
AU  - Gatignon,Hubert
AU  - Gotteland,David
AU  - Haon,Christophe
TI  - Making innovation last: sustainable strategies for long term growth 
AV  - HD45 .G35 2016
PY  - 2016///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Technological innovations
KW  - Management
KW  - New products
KW  - Creative ability in business
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4096863
ER  -