Myrick, Jessica Gall,  1984- <br/><br/>
The role of emotions in preventative health communication / 
Jessica Gall Myrick. 
 - 1 online resource (313 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- Ehealth -- Conclusion : future directions for research on emotions and prevention-focused health messages. 
<br/><br/><label>ISBN: </label>9780739191484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Emotions.<br/>Communication in medicine.<br/>Health behavior.<br/>Medicine, Preventive.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA427.8  / .M97 2015 
<br/><br/><label>Dewey Class. No.: </label>613