Handbook of media branding / 
Gabriele Siegert [and three others], editors. 
 - 1 online resource (405 pages) :  illustrations, tables 
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9783319182360 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Handbooks, manuals, etc.<br/>Mass media--Management--Handbooks, manuals, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H363 2015 
<br/><br/><label>Dewey Class. No.: </label>658.827