TY  - BOOK
AU  - Preston,Ivan L.
ED  - ProQuest (Firm)
TI  - The great American blow-up: puffery in advertising and selling 
AV  - HF5813.U6 P68 1996
U1  - 659.1 20
PY  - 1996///
CY  - Madison, Wis.
PB  - University of Wisconsin Press
KW  - Advertising
KW  - United States
KW  - Selling
KW  - Advertising laws
KW  - Electronic books
N1  - Includes bibliographical references (p. 197-227) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3445101
ER  -