Preston, Ivan L.,  1931- <br/><br/>
The great American blow-up  puffery in advertising and selling /  [electronic resource] : 
Ivan L. Preston. 
 - Rev. ed. 
 - Madison, Wis. :  University of Wisconsin Press,  c1996. 
 - viii, 243 p. 
<br/><br/>Includes bibliographical references (p. 197-227) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Selling.<br/>Advertising laws--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / P68 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1