TY  - BOOK
AU  - Diamond,Wendy
AU  - Oppenheim,Michael R.
TI  - Marketing information: a strategic guide for business and finance libraries 
AV  - HF5415.2 .D49 2004
U1  - 658.8/3 22
PY  - 2004///]
CY  - Binghamton, NY
PB  - Haworth Information Press, Routledge
KW  - Marketing research
KW  - Handbooks, manuals, etc
KW  - Strategic planning
KW  - Electronic books
N1  - Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004; Includes bibliographical references and index; Introduction -- Researching the competitive environment --  Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=244222
ER  -