Diamond, Wendy,  1953- <br/><br/>
Marketing information :  a strategic guide for business and finance libraries / 
Wendy Diamond, Michael R. Oppenheim. 
 - 1 online resource (367 pages) 
<br/><br/> Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Researching the competitive environment --  Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. 
<br/><br/><label>ISBN: </label>9780203862469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D49 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3