Taylor, J. Gary.

Smart alliance how a global corporation and environmental activists transformed a tarnished brand / [electronic resource] : J. Gary Taylor and Patricia J. Scharlin. - New Haven : Yale University Press, c2004. - xxi, 278 p. : ill.

Includes bibliographical references (p. 267-269) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Chiquita Brands International.
Rainforest Alliance.


Banana trade--Environmental aspects.


Electronic books.

HD9259.B3 / C578 2004

338.8/8734772