Marketing. - 1 online resource (47 pages) : illustrations, photographs. - Strategic Direction, Volume 21, Number 6 0258-0543 ; . Includes bibliographical references. ISBN: 9781845442989 Subjects--Topical Terms: Marketing--Management. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.13 / .M375 2005 Dewey Class. No.: 658.8