Hansen, Flemming.

Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. - 1st ed. - [Denmark] : Copenhagen Business School Press, 2007. - 462 p. : ill.

Includes bibliographical references (p. [431]-462).


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Consumer behavior.
Advertising--Psychological aspects.


Electronic books.

HF5415.32 / .H37 2007

658.8/342