TY - BOOK AU - Jaffe,Eugene D. AU - Nebenzahl,Israel D. ED - ProQuest (Firm) TI - National image & competitive advantage: the theory and practice of place branding AV - HF1008 .J34 2006 PY - 2006/// CY - Herndon, VA PB - Copenhagen Business School Press KW - Comparative advantage (International trade) KW - National characteristics KW - Electronic books N1 - Includes bibliographical references (p. [207]-234) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3400812 ER -