National image & competitive advantage the theory and practice of place branding / [electronic resource] :
National image and competitive advantage
Eugene D. Jaffe & Israel D. Nebenzahl.
- 2nd ed. = 1. ed.
- Herndon, VA : Copenhagen Business School Press, 2006.
- 237 p. : ill.
Includes bibliographical references (p. [207]-234) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Comparative advantage (International trade) National characteristics.