Jenster, Per V.

Market intelligence building strategic insight / [electronic resource] : Per V. Jenster & Klaus Solberg Silen. - 1st ed. - [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009. - 240 p. : ill.

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Marketing--Decision making.
Marketing--Management.


Electronic books.

HF5415.135 / .J46 2009