TY  - BOOK
AU  - Hansen,Flemming
AU  - Christensen,Lars Bech
ED  - ProQuest (Firm)
TI  - Branding and advertising
AV  - HF5821 .B73 2003
PY  - 2003///
CY  - [Copenhagen], Herndon, VA
PB  - Copenhagen Business School Press, Distribution, North America, Copenhagen Business School Press Books International
KW  - Advertising
KW  - Brand name products
KW  - Electronic books
N1  - Includes bibliographical references (p. 410-469); Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3400798
ER  -