Branding and advertising  [electronic resource] / 
edited by Flemming Hansen & Lars Bech Christensen. 
 - 1st ed. 
 - [Copenhagen] :  Herndon, VA :  Copenhagen Business School Press ;  Distribution, North America, Copenhagen Business School Press Books International,  2003. 
 - 473 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 410-469). 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B73 2003