TY  - BOOK
AU  - Hodgson,Michael
AU  - Porter,Matthew
ED  - ProQuest (Firm)
TI  - Recycling & redesigning logos: a designer's guide to refreshing & rethinking design 
AV  - NC1002.L63 H63 2010
U1  - 741.6 22
PY  - 2010///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Logos (Symbols)
KW  - Design
KW  - Electronic books
N1  - Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ;  Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3399679
ER  -