Poulin, Richard.

The language of graphic design an illustrated handbook for understanding fundamental design principles / [electronic resource] : Illustrated handbook for understanding fundamental design principles Richard Poulin. - Beverly, Mass. : Rockport Publishers, c2011. - 287 p. : ill. (chiefly col.)

Includes bibliographical references (p. 272-274) and index.

Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781610602334 (electronic bk.)




Graphic arts.
Design.


Electronic books.

NC997 / .P63 2011

741.6