Evaluating military advertising and recruiting theory and methodology / [electronic resource] :
Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors.
- Washington, D.C. : National Academies Press, 2004.
- xii, 194 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
0309529476 (electronic bk.)
Manpower--United States. Youth--United States.
United States--Armed Forces--Recruiting, enlistment, etc.