TY  - BOOK
AU  - Richard Lynch
TI  - Strategic Mangement 
SN  - 9781292064666 
U1  - 658.4012 
PB  - Pearson Education Limited 
N2  - Key Features: An innovative six 'I' theoretical framework for strategy has been introduced A leader or an aspiring leader can get an insight into what is strategy through a quick reading of the material on the side columns The book focuses on imagination with intention as a conditional precedent for durability of success Strategy Live: Real examples of crafting and implementing strategy Strategy Stars: The academicians and practitioners who have illuminated strategy Strategy Show
ER  -