Strategic Mangement
Richard Lynch
- 7th Ed
- Pearson Education Limited 2015
Key Features: An innovative six 'I' theoretical framework for strategy has been introduced A leader or an aspiring leader can get an insight into what is strategy through a quick reading of the material on the side columns The book focuses on imagination with intention as a conditional precedent for durability of success Strategy Live: Real examples of crafting and implementing strategy Strategy Stars: The academicians and practitioners who have illuminated strategy Strategy Show