Richard Lynch

Strategic Mangement  Richard Lynch - 7th Ed - Pearson Education Limited  2015 

Key Features: An innovative six 'I' theoretical framework for strategy has been introduced A leader or an aspiring leader can get an insight into what is strategy through a quick reading of the material on the side columns The book focuses on imagination with intention as a conditional precedent for durability of success Strategy Live: Real examples of crafting and implementing strategy Strategy Stars: The academicians and practitioners who have illuminated strategy Strategy Show

9781292064666 

658.4012