Wang, Jing,  1950- <br/><br/>
Brand new China  advertising, media, and commercial culture /  [electronic resource] : 
Jing Wang. 
 - Cambridge, Mass. :  Harvard University Press,  2008. 
 - xiii, 411 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 357-392) and index. 
<br/><br/>Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA790754  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--China.<br/>Marketing--China.<br/>Brand name products--China.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5813.C5  / W37 2008 
<br/><br/><label>Dewey Class. No.: </label>659.10951