TY  - BOOK
AU  - Wang,Jing
ED  - ProQuest (Firm)
TI  - Brand new China: advertising, media, and commercial culture 
AV  - HF5813.C5 W37 2008
U1  - 659.10951 22
PY  - 2008///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Advertising
KW  - China
KW  - Marketing
KW  - Brand name products
KW  - Electronic books
N1  - Includes bibliographical references (p. 357-392) and index; Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3300154
ER  -